12 Marketing & Communication Start-Ups that may take your business to the next level

Leverage has a simple definition: “To use something to maximum advantage.” In a world with thousands of incredible start-ups, new ideas and powerful concepts that can help your organization become more effective in a global market, how do you sort through and leverage them for maximum advantage? As a leader, you don’t have time for filtering through the best of the best and then figure out how to implement them within your company’s context.

This is one of the reasons The Heart recently hosted another Corporate Demo Day focusing on Marketing and Communication. The Corporate Demo Days give your business leaders an opportunity to hear from the best start-up and scalable businesses through a series of 10 minute sessions summarizing the key elements of each new business. Those short presentations, coupled with the opportunity for one on one meetings, allows time efficient leaders the opportunity to assess what would work within their organization and make the connections necessary for efficient implantation.

Here is a summary of the top 12 Start-Ups and Scalables that may take your business to the next level in the area of marketing and communication:

1. AlphaBlues is creating online customer support service and has found their niche by offering text and voice not only in the major European languages, but also in the less mainstream languages such as; Romanian, Hungarian, Czech, Latvian, Estonian and more. Their focus on understanding the nuances of language is setting them apart in the competitive start-up market and leveraging them for the development of online virtual assistants may set your business apart, especially if you need customer support in less popular languages.
   
   
2. Contently can be summarized in their opening statement: “Those who tell the stories rule the world.” Their purpose is to help global enterprises deliver superior customer experiences with engaging and accountable content that builds trust, intimacy and loyal customer relationships. By connecting art with science, integrating technology, talent and strategy they have created a holistic approach that allows you to convey your story in a way that stands out.
   
   
3. Facelift realized a key challenge organizations are experiencing is the managing of Social Media Marketing across the various social media platforms. Responding to customer comments on Facebook and updating necessary tweets on twitter have become one of the major responsibilities for corporate marketing. Facelift Cloud is an incredible all-in-one solution for professional social media management.
   
   
4. Feedbackly is a multi-channel customer feedback and customer experience managezment solution. It is the world’s only such software with built-in marketing and sales tools. Feedbackly allows you to create customizable surveys and publish them simultaneously on any sales/communication channel and then analyze the responses in their industry-leading dashboard.
   
   
5. It was hard not to be blown away by Huggity. They have created an opportunity to finally leverage the marketing power of the worlds largest events. In times past, if your company or organization sponsored a sporting event or concert you had virtually no way of following up with the fans who attended. One of Huggity’s most powerful tools is an incredible camera that takes a high resolution, 360 degree photo, of the fans at an event. Participants can then find and tag themselves at the event, giving your brand an opportunity to be promoted on their Social Media posts and develop a relationship with the participants. While it is inspiring to think of what this means for your brand on larger events such as Olympics or World Cups, their ability for smaller corporate events, conferences or festivals are equally as powerful.
   
   
6. IndaHash has realized the true power of marketing lies in the hands of the social influencers who can share a brand via word of mouth. By creating a platform to connect your brand with social media influencers, you can utilize the power of the people to promote your brand with their followers. The bigger the influencer, the bigger the reach of your brand into the market. Leveraging these social media influencers may be the thing that accelerates your organization to the next level.
   
   
7. NapoleonCat offers a unified social inbox from platforms such as Facebook, Twitter, YouTube, Messenger and so on. All of the comments, questions and messages can now go into one inbox allowing your team to respond quickly and efficiently. Leveraging NapoleonCat may help your brand conquer social media and the hearts of your customers. NapoleonCat is also the only official Polish Facebook Marketing Partner.
   
   
8. Persado has realized that words are not enough to win clients. Your customers are individuals with unique personalities, emotions and triggers that need to be leveraged in order to complete the sale. Persado has developed an AI- generated language that resonates with the emotions and aspirations of your audience. Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long-term consumer relationships.
   
   
9. PushAd has created an opportunity for you to create a database of highly engaged users to whom you can send instantaneous, personalized notifications. As your customers subscribe, your organization can send them targeted messages which will appear on a browser, even when the customer is not on your website. These can keep them aware of promotions, new items and even shopping carts they have abandoned. Getting customer traffic to your website is a powerful opportunity, perhaps a more powerful opportunity is connecting with those customers no matter whose website they are on.
   
   
10. With over 200,000 drivers worldwide, StickerRide has been helping brands advertise themselves by placing their brand on creative, sharp and engaging stickers mounted to cars. Drivers become advocates of your brand by promoting it in cities around the world and you can even target specific neighborhoods which would maximize the power of your brand. While car advertisements are one avenue of StickerRide, they have also created 360 degree campaigns that help gamify brands and developed a system for collecting and analyzing your data.
    
    
11. Unified Factory is a producer and global provider of Customer Service Automation solutions that automate multi-channel sales and customer service in voice channels (inbound/outbound), chat, email and Facebook messenger on 25 markets around the world. The results of Unified Factory speak for themselves as they have enabled not only 80% faster service, but also the creation of intelligent text search engines, products or bots that can precisely prepare the answer based on the entire content of the customers query.
    
    
12. Vintom has created an opportunity to get your message out by the use of video brochures. Imagine a client picking up a booklet with your company’s name and, as they turn to the next page, they are surprised to be greeted with a personalized video welcoming them to your company. It is powerful, engaging and incredibly impressive. If you are looking for a true, high end, wow factor, consider leveraging the creativity and technology of Vintom.

For information about how you can be a part of the next Corporate Demo Day, contact Piotr Marchel or visit the Corporate Club.