Moving from Proof of Concept to Minimum Viable Product: When and Why?

In the last article of the Corporate Venture Building Guide, we explored how to host a workshop to turn vision into a tangible product concept and to be further validated. As we move forward, it is time to take a closer look at the next crucial step - developing a Proof of Concept (PoC) to ensure that your ideas address your target audience's needs before committing more time and resources to create a final product.

When leading an innovative project which is in its early-stages, you often need to bring together various perspectives and develop a common vision of your future product. You know there is no one-size-fits-all, but how do you approach this challenging task? Let us show you a blueprint of how we at The Heart achieve this, using a variety of workshop methods.

Discover the next stop on your Corporate Venture Building journey. Find out how to verify the potential of translating your idea into a successful business, by using our 4-step method.

Choose the proper way to follow your venture building journey. Discover the Idea Assessment Scoring System authored by The Heart and 12 key questions you must answer.

How to find an inspiration for them? And how to create the ideas? Find out in the second chapter of Corporate Venture Building Guide.

The business landscape is constantly evolving and corporations need to adapt to remain competitive. Successful ideas must be innovative and fast. However, the old model of in-house innovation just doesn’t work anymore. The question is, how to build new business models bringing additional value for your clients, sustain profit growth and at the same time to be first on the market?

The Heart today announced that Tomasz Rudolf Chief Executive Officer, will transition to the role of Executive Chairman of the Supervisory Board of The Heart on July 1, 2020. At the same time The Heart Shareholder Meeting appointed Maciej Marszałek, Managing Partner and Head of The Heart Ventures, to become Chief Executive Officer and a member of the Board of Directors on July 1, 2020.

The Heart is a unique factory. Our production line builds new digital businesses - future suppliers, distributors and disruptors of multinational corporations.

We talked to Aleksander Naganowski, Head of New Business Development at the Polish branch of Mastercard Europe, about why Mastercard decided to support The Heart and who benefits most from this partnership.

November 28–29th, 2018: During the Impact fintech’18 conference, Mastercard and The Heart announced the inception of The Heart Ventures. Together with the largest corporations, the new business unit will create new technology startups, including the ones that develop value-added services for banks.

Boost your team's creativity with 5 actionable strategies. From hands-on problem solving to creating space for play. Leadership insights from LEGO Serious Play.

10 game-changing startups driving digital transformation: RPA, AI, face verification, mobile apps, fintech & more. Discover ready-to-scale solutions reshaping business.

Meet The Heart Open Innovation Awards 2017 winners: Alior Bank, UPC, NEUCA, PKO Bank Polski & Orange. Celebrating best corporate-startup collaborations in Poland.

12 marketing & communication startups to scale your business: AI-powered content, social media management, influencer marketing, customer feedback & more. Demo Day insights.

Transform from effective leader to game changer with 5 essential competencies. Discover leadership lessons from Marie Curie, Thomas Edison, Clara Barton & others.

The Evolution of FinTech in 5 acts: 1980s beginnings, 2008 crisis, startup-bank collaboration, today's education era, tomorrow's global transformation. Future of finance.

PropTech startups drive real estate value: GenieBelt, Ravti, Stacksource revolutionize construction, HVAC, financing. Discover innovations reshaping property industry.

Prince William & Kate launch Warsaw-London Bridge initiative at The Heart. Polish startups win UK expansion opportunities. Celebrating Polish-British tech partnerships.

Omnichannel explained: seamless customer experience across all channels. Discover why it's not just multi-channel + real-world examples from Disney and Virgin.

Discover why omnichannel matters for business growth. From data analytics to seamless customer journeys - learn how to differentiate and win customer loyalty.

PSD2 compliance for payment service providers: key legal challenges including strong customer authentication, screen scraping, and secure communication standards.

Discover 10 innovative scaleups transforming sharing economy and customer engagement. From P2P payments to interactive mirrors - meet startups shaping the future.