Why should you be interested in Corporate Venture Building (CVB) at all?

Table of contents:

1. When is CVB the right solution?
2. Why is CVB so popular right now?
3. When can we talk about CVB?
4. Check out some inspiring examples from the market.

CVB is a solution when...

• You have an idea (or many ideas) for innovative business models within your company and you understand that this is an industry wide challenge, not just an isolated company one.
• You have already tried to implement and run it under the roof of the corporation but have faced some challenges.
• There is no real business owner within your company, board members are changing and the early-stage fascination is exploiting once face first obstacles.
• Or you take care of a department inside the organization that could be pulled outside the corporation and provide services to external clients, earning money without detriment to the corporation.

CVB growing popularity

The business landscape is constantly evolving and corporations need to adapt to remain competitive. Successful ideas must be innovative and fast. However, the old model of in-house innovation just doesn’t work anymore. The question is, how to build new business models bringing additional value for your clients, sustain profit growth and at the same time to be first on the market?

Today, Corporate Venture Building is becoming an alternative approach for companies to stay cutting edge. CVB combines innovation with profits for the company. Building new ventures outside the main business adds new assets and simply reduces risk.

When can we talk about CVB?

The most successful CVB journey starts when a corporation sets up an independent entity. It operates apart but remains aligned with the corporation's strategic objectives. This approach allows us to build an innovation engine with all the flexibility and agility of a startup. And at the same time, it understands business opportunities on the market and unique industrial expertise.

Setting up a CVB studio provides a platform for scaling new ventures. They can cooperate with the mother company on a commercial basis or the mother company can be a sales distributor for their own B2B/B2C clients and simultaneously build a scale.

Inspiring examples from the market

Here we share with you just a few of the many successful CVB journeys that have been taken in recent years. These ventures were:

• build outside the corporations,
• focused on the value chain, not on core-business,
• risk-reducing.

These successful CVB journeys have demonstrated that building venture outside of corporations, focusing on the value chain rather than core-business and taking a risk-reducing approach can lead to significant and growth opportunities for corporations.