Growth Marketing Manager
About us
Uniperks is a fast-growing Polish startup and the first technology platform in Poland connecting students with over 100 brands such as Samsung, Sephora, H&M, Google, and Zalando through a system of exclusive discounts and services available only to students.
We’ve already earned the trust of over 250,000 students, who enjoy 150+ benefits and discounts of up to 50% off.
Thanks to our proprietary technology integrated directly with university systems, we guarantee 100% secure digital student verification, and our reach and precision in engaging this audience are unmatched in the market.
Join a team that’s transforming the way top brands build relationships with Gen Z.
Role overview
As a Growth Marketing Manager, you will be responsible for the overall marketing strategy at uniperks – from viral social media campaigns, through SEO and performance marketing, to building brand awareness among students across Poland. This role requires a combination of creativity and analytical thinking, the ability to create engaging content while managing budgets, and coordinating external partners with internal technical processes.
What You’ll Do
- Digital Growth & Performance Marketing: Manage and optimize digital channels, run paid campaigns, forecast results, control budgets, and scale growth while maintaining efficiency (CAC, ROAS).
- Social Media & Content (B2C): Develop and execute uniperks’ social media content strategy, test formats, and collaborate with creators and partners.
- Marketing Automation & User Journey: Design and optimize the user journey (onboarding, activation, retention), personalize communication, implement automations, and run A/B tests.
- SEO / ASO / GEO: Drive long-term demand through organic visibility of the website and app (SEO, App Store, AI/LLM), optimizing content and keywords.
- Analytics & Tracking: Measure and analyze performance across the funnel, set up tracking, report results, and monitor key KPIs.
- Cross-Functional Collaboration & Partnerships: Work closely with product, tech, and partnership teams to improve conversion and activation, and execute joint campaigns and activations.
What We’re Looking For
Required skills and experience:
- Autonomy: You receive goals (e.g., increasing MAU, lowering CAC, growing organic reach) and decide how to achieve them
- Growth marketing experience: Minimum 2 years in performance marketing, growth hacking, or marketing automation
- Advertising ecosystem knowledge: Meta Ads Manager, Google Ads, TikTok Ads
- Analytical mindset: Ability to interpret data, draw insights, and optimize campaigns
- Understanding Gen Z: Know how to communicate authentically with students
- Content creation skills: Ability to produce engaging content for both B2C (students) and B2B (brands)
- Proactivity: You don’t wait for instructions; you test hypotheses and experiment
- Multitasking: Comfortable managing multiple projects simultaneously in a fast-paced, startup-like environment
Nice to have:
- Experience in startups or fast-paced environments
- Basics of marketing automation (Google Apps Script, Zapier, Make)
- Ability to leverage AI tools to increase efficiency
- Experience in ASO and SEO
- Understanding mobile marketing and attribution
- Basic graphic skills (Figma / Canva)
- Experience managing influencers or UGC creators
- Familiarity with tools like OneSignal, PostHog, or similar
- Experience creating case studies or B2B content marketing
Why You’ll Love This Role
- Competitive salary based on your experience and impact on the company’s growth
- Incentive program (ESOP): a real opportunity to share in the success we build together
- Full-time, hybrid work in a modern office with great views at Warsaw Unit
- High autonomy in decision-making and freedom to test new ideas
- Career path leading to a CMO role in a growing organization
- Access to amazing perks and discounts (seriously awesome 🚀)
If this sounds like you, click the "Apply" button and complete the application form.
Values
Aim high
Ambition with discipline
We set bold goals and pursue them with discipline and intention. We combine strategic depth with decisive execution — thinking clearly, acting with pace, and staying committed to a long-term vision.
Own It
Responsibility and commitment.
We take responsibility for our work, commit to outcomes, and follow through. We act with ownership, deliver on our promises, and care deeply about the results we create.
Turn Complexity into Clarity
Clarity is our advantage.
Tangled problems become structured systems. Ambiguity turns into clear steps, and analysis into momentum — so ideas move smoothly from vision to execution.
Stand for honesty
Openness builds trust.
We believe transparent communication and respectful feedback create strong relationships and better decisions. We speak clearly, listen openly, and address challenges with honesty and care.
Build Together
Stronger through collaboration.
We collaborate openly, share knowledge, and co-create solutions that are stronger because they’re built collectively. We succeed through shared ownership — celebrating wins together and learning from setbacks as one team.