Growth Marketing Manager
About us
Uniperks is a fast-growing Polish startup and the first technology platform in Poland connecting students with over 100 brands such as Samsung, Sephora, H&M, Google, and Zalando through a system of exclusive discounts and services available only to students.
We’ve already earned the trust of over 250,000 students, who enjoy 150+ benefits and discounts of up to 50% off.
Thanks to our proprietary technology integrated directly with university systems, we guarantee 100% secure digital student verification, and our reach and precision in engaging this audience are unmatched in the market.
Join a team that’s transforming the way top brands build relationships with Gen Z.
Role overview
As a Growth Marketing Manager, you will be responsible for the overall marketing strategy at uniperks – from viral social media campaigns, through SEO and performance marketing, to building brand awareness among students across Poland. This role requires a combination of creativity and analytical thinking, the ability to create engaging content while managing budgets, and coordinating external partners with internal technical processes.
What You’ll Do
- Digital Growth & Performance Marketing: Manage and optimize digital channels, run paid campaigns, forecast results, control budgets, and scale growth while maintaining efficiency (CAC, ROAS).
- Social Media & Content (B2C): Develop and execute uniperks’ social media content strategy, test formats, and collaborate with creators and partners.
- Marketing Automation & User Journey: Design and optimize the user journey (onboarding, activation, retention), personalize communication, implement automations, and run A/B tests.
- SEO / ASO / GEO: Drive long-term demand through organic visibility of the website and app (SEO, App Store, AI/LLM), optimizing content and keywords.
- Analytics & Tracking: Measure and analyze performance across the funnel, set up tracking, report results, and monitor key KPIs.
- Cross-Functional Collaboration & Partnerships: Work closely with product, tech, and partnership teams to improve conversion and activation, and execute joint campaigns and activations.
What We’re Looking For
Required skills and experience:
- Autonomy: You receive goals (e.g., increasing MAU, lowering CAC, growing organic reach) and decide how to achieve them
- Growth marketing experience: Minimum 2 years in performance marketing, growth hacking, or marketing automation
- Advertising ecosystem knowledge: Meta Ads Manager, Google Ads, TikTok Ads
- Analytical mindset: Ability to interpret data, draw insights, and optimize campaigns
- Understanding Gen Z: Know how to communicate authentically with students
- Content creation skills: Ability to produce engaging content for both B2C (students) and B2B (brands)
- Proactivity: You don’t wait for instructions; you test hypotheses and experiment
- Multitasking: Comfortable managing multiple projects simultaneously in a fast-paced, startup-like environment
Nice to have:
- Experience in startups or fast-paced environments
- Basics of marketing automation (Google Apps Script, Zapier, Make)
- Ability to leverage AI tools to increase efficiency
- Experience in ASO and SEO
- Understanding mobile marketing and attribution
- Basic graphic skills (Figma / Canva)
- Experience managing influencers or UGC creators
- Familiarity with tools like OneSignal, PostHog, or similar
- Experience creating case studies or B2B content marketing
Why You’ll Love This Role
- Competitive salary based on your experience and impact on the company’s growth
- Incentive program (ESOP): a real opportunity to share in the success we build together
- Full-time, hybrid work in a modern office with great views at Warsaw Unit
- High autonomy in decision-making and freedom to test new ideas
- Career path leading to a CMO role in a growing organization
- Access to amazing perks and discounts (seriously awesome 🚀)
If this sounds like you, click the "Apply" button and complete the application form.
Values
We aim high
For us, nothing is impossible, because we see opportunities everywhere. We aim high, driven by the ambition to build the most valuable Venture Studio in CEE. We approach projects ambitiously: we enter into partnerships with large companies and create deliverables of the highest quality. We are relentless, determined and committed to the goals we are striving for. We know what we want to achieve, how we want to achieve it and we consistently implement our plan day after day. Together with ambitious partners from the world of startups and corporations, we want to create a valuable ecosystem of innovations.
We foster entrepreneurship
We work with commitment on businesses as if they were our own. We strive with persistence and dedication to the goal to deliver high quality. We are brave and determined to achieve our goals, because we are driven by internal motivation. We look for solutions in the face of difficulties, being open to pivots. Even if we have limited resources, we do everything to achieve the goals: we search, ask, wander, until we finally find the best possible solution. We care, which is why we are proactive and act dynamically and agilely like a startup. The effect of our work are companies operating on the market, of which we are proud.
We drive innovation
We are constantly looking for promising ideas and trends that will help us create valuable companies. Thanks to our knowledge of the world of innovation, creativity and the ability to learn quickly, we want to be at the forefront of the startup race. We approach all projects at every stage of their implementation with enthusiasm and optimism. We treat a business partner or collaborator with the same enthusiasm, believing that this will lead us to a successful venture. We have open minds and collect information from various fields and businesses to effectively connect the dots and proactively suggest profitable development paths to business partners.
We stand for honesty
We communicate honestly and directly, both with each other and with business partners. At the same time, we maintain a high level of culture of speech and respect for the interlocutor. We listen to the client, advise them, but also transparently address uncomfortable topics, because we assume that it is better to tell the truth, even difficult truth, than to remain silent. We provide feedback regularly, transparently and directly to the given person, believing that feedback is a gift. We are not afraid to provide feedback. At the same time, we are open to receiving feedback from each other and from our business partners. Thanks to this, we build lasting relationships with each other and our clients based on mutual trust and respect.
We win as a team
We are a team of people who care about each other. We believe that cooperation is essential to achieving a goal. We approach each team member individually: we discover our strengths and unique talents to use them to the fullest in our work and achieve success. We learn from each other to strengthen our competences and achieve goals even more effectively. We are happy to help each other, even if it goes beyond the project we are currently involved in. We do not leave anyone to their own devices, because we believe in the principle: one for all, all for one. And that is why we also like to spend time together after work.