Verified student platform connecting brands with Gen Z
Problem statement
Students want to make the most of their university years – a crucial time for character development and life experiences. However, limited budgets often force them to compromise, leading to regrets about missed opportunities. This formative period shapes lifelong consumer habits, yet students struggle to access products and services that could enhance their academic journey and personal growth. Meanwhile, brands miss the chance to build relationships with future high-earning professionals during this critical habit-forming stage.
Solution
Uniperks empowers students by providing access to previously unavailable benefits and exclusive student discounts through a mobile app, web platform and browser extensions. With over 100 verified partners, including Google, Samsung, Sephora, Nike, H&M, and Pizza Hut, students get access not just to traditional discounts but also to premium benefits such as student sports cards and AI suite access. Our proprietary verification technology directly integrates with university systems (eDean, student emails), ensuring authentic student access while protecting brand partners. This creates a win-win: students can "live more while spending less," and brands build loyalty with tomorrow's middle class during their peak years of habit formation.
Value proposition
Students gain instant access to 150+ verified deals and exclusive benefits through a single app, without carrying physical student IDs or managing multiple accounts. For brand partners, Uniperks represents a strategic investment in future high-value customers – research shows university graduates earn 59% more than those with secondary education. By establishing brand loyalty during this formative period, when 92% of 18-24 year-olds regularly shop online, brands capture consumers before habits solidify. Our advanced analytics platform provides real-time campaign tracking and deep Gen Z consumer insights, while our unique university-integrated verification system ensures precision targeting with minimal fraud risk.