Venture

Innovative approach to leverage the commercial power of Value-Added Services (VAS)

Current stage:
Operational
Client
Mastercard
Date
Area
Website
vasbox.tech
Company

Problem statement

Consumer needs are evolving and go beyond core product needs. Challenge: making the offer more appealing.

Solution

VASBOX is designed to enrich the Partner's ecosystem offer through a wide range of value-added services delivered through a digital platform, offering a comprehensive service from sourcing vendors, through integrating offers to managing a portfolio of services.

Value proposition

  • Providing unique value-added services to customers
  • Leveraging economy of scale and creating a new revenue stream
  • Improving customer segmentation through the use of customer selected VAS
  • Increased customer satisfaction and loyalty
  • A single tool to integrate multiple VAS in one place
3-4%

Conversion on reactivation offer with VASes vs 1% without benefits

What's next

Project
Next steps

1
Expanding the territorial scope of the product to foreign markets.
2
Establishing cooperation with more industries.
3
Launching new products and solutions (Deal Hunter, SME services and self-service campaigns module).